Our Story

Ambika India is an eponymous fashion label founded by Ambika Jhala, born from a deep passion for design, craftsmanship, fashion and Indian heritage.

From a young age, I found myself drawn to the timeless beauty of clothing— the precious, intricate pieces that seemed to tell stories of their own. I was captivated by the way craftsmanship could breathe life into fabric. These heirlooms were more than just pieces of clothing; they were living reminders of our culture, our history, and the artistry that shaped them.

As I grew older, this fascination turned into something deeper, a desire to create, to design, to bring my own vision to life. I dreamt of building a brand that would capture the essence of heritage, craftsmanship, and creativity, where each piece felt as personal as a work of art. That dream became Ambika India. What started as a love for clothing soon evolved into a passion for fashion. Through Ambika India, I aim to craft pieces that not only make a statement but also celebrate the artistry behind every design, every fabric, and every detail.


AMBIKA is born from a deep appreciation for India's rich artistic heritage. We believe in creating pieces that transcend fleeting trends, becoming cherished modern heirlooms. Our designs are a dialogue between tradition and contemporary style, a conversation between the past and the present, crafted to be passed down through generations. We draw inspiration from the intricate embroideries and classic silhouettes of India's artistic legacy. We believe that clothing is more than just adornment..it's a way to express identity and celebrate cultural heritage.